POTENTIAL REALISED
OUR SERVICES
STRATEGIC COMMERCIAL PARTNERING
Simply put, this is the full monty. We partner with your business to accelerate your top and bottom line. Clients who use this service typically want to fast track their success by letting us develop a compelling commercial strategy which covers all elements of product, customer and consumer. The net result is a beautifully integrated strategy that is easy to implement and delivers success.
ONE OFF SALES ACCELERATION PROJECTS
With years of FMCG sales experience, our team has the ability to support you when you need it most. Whether it is preparing for a range review, supporting a negotiation or helping land a price increase, the team at MCG can deploy their experience and networks to get you the result you need.
BRAND AND RANGE STRATEGY
This programme focuses on the creation of a marketing strategy or the activity required to support an existing marketing strategy. This often includes a combination of:
Brand essence creation
Masterbrand and sub-brand analysis
Strategic differentiation
Media negotiation
Creative agency appointments
CATEGORY ANALYSIS
Often one of the most overlooked tools by challenger brands, category analysis gives you a detailed understanding of what role your brand plays in the category.
A clear, robust articulation of this role helps buyers understand your offer and is often seen as table stakes for a credible supermarket listing.
Whatever your data needs, MCG can assist
INNOVATION SYSTEMS
Effective innovation is what makes FMCG companies successful long term. But poorly managed product development is a huge waste of time and money.
MCG can partner with you to prevent this by helping you develop:
A compelling and well articulated innovation platform based on consumer insight.
A clear pipeline of conceptual development, built on this platform.
An effective and agile innovation process that offers the best ROI.
A system to commercialise concepts at the lowest cost.